THE ROLE

This role acts as the control tower for brand planning and effectiveness, connecting strategy, campaigns, channels and investment. While Brand Strategy defines what we say, this role defines when, where and how it shows up, ensuring activity is: integrated, prioritised and scaled effectively.

integrated
prioritised
and scaled effectively

What you'll be doing...

Translate annual, seasonal and campaign priorities into integrated marketing plans across campaigns and always-on
Define channel roles, phasing and sequencing across the funnel
Align Brand Marketing, Social, Talent, Creative and Media into a single plan
Define the role of each channel across paid, owned and earned
Build frameworks aligned to consumer behaviour and the customer journey
Ensure campaigns land with the right timing, frequency and reach
Define media investment principles and sufficiency levels (across paid, owned and earned)
Guide allocation across key business areas
Partner with Finance to align investment with growth priorities
Own frameworks across:
- brand impact
- media performance
- commercial outcomes
Analyse results and embed learnings into future planning
Link investment → channel performance → business impact
Lead the relationship with the global media agency
Align on strategy, planning and investment
Build relationships with key platforms and partners
Partner with:
- Brand Strategy (what we say)
- Brand Marketing (what we launch)
- Channels: Social, PR, Paid Media & Talent (execution)
- Creative (content)
Ensure all activity runs through a single, integrated plan

Who we'd like to meet...

Strong experience in integrated planning, media strategy or effectiveness
Deep understanding of paid, owned and earned ecosystems
Ability to translate strategy into clear channel and investment decisions
Strong analytical capability and experience with performance frameworks
Experience managing media agencies and platform partners
Strong stakeholder management across multiple teams
Comfortable operating in a fast-paced, test-and-learn environment

BeneFITS’

Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role