Your Mission

We’re looking for a Senior Growth Lead to drive sustainable, data-informed growth across the entire customer lifecycle — from acquisition to retention - and take BlaBlaCar to the next level in Ukraine. You’ll own the local growth leading and partner with global teams on settings the strategy end-to-end, blending analytical rigor with creative experimentation to unlock new opportunities, optimize performance, and build scalable systems for long-term success.This is a highly cross-functional role, working closely with marketing, business, product, data, and customer success teams to ensure that every stage of the funnel contributes to a seamless and engaging customer journey.

Your Role

Lead full-funnel growth initiatives — from awareness and acquisition to engagement, retention, and referral.
Develop and execute data-driven experiments to identify, test, and scale the most impactful growth levers.
Own key metrics such as CAC, LTV, conversion rates, churn, and engagement.
Collaborate with Product and Marketing teams to improve user journeys, messaging, and channel performance.
Design and manage multi-channel growth strategies, including performance marketing, lifecycle marketing (email, push, CRM), SEO/ASO, partnerships, and referrals.
Build and refine analytics frameworks to track performance, uncover insights, and inform decision-making.
Champion sustainable growth, ensuring acquisition strategies align with long-term retention and brand health.
Mentor and inspire junior team members and help build a culture of experimentation, curiosity, and accountability.

Your qualifications

5+ years of experience in growth, performance marketing, or data-driven product marketing, consultancy or entrepreneurship — ideally in a fast-paced, tech-driven environment.
Proven track record of scaling user acquisition and improving retention through full-funnel optimization.
Strong analytical mindset — comfortable with data tools (Tableau) and statistical thinking.
A creative problem-solver who can balance numbers with storytelling and brand-building.
Experience designing and executing A/B tests, marketing experiments, and lifecycle campaigns.
Strong understanding of growth frameworks and sustainable growth principles.
Excellent communication and collaboration skills — able to align teams around shared goals and insights.
Fluent in English and Ukrainian

What we have to offer

Hybrid status
4 additional weeks on top of legal maternity/paternity leaves
Financial support for home office equipment
24 days holidays* per year including 12 days of public holidays (vacations and sick leaves are compensated according to the labor law)
Local meal plan policy
Public transport compensation
Mental health support & individual therapy sessions
Private health insurance
Personal growth via trainings, mentorship, internal mobility programs, and English classes
Employee Stock ownership plan
Regular team building events (End of Summer Party, Christmas Dinner, Workshops)

Interested in joining the ride?

a 45-min video-call with Maxime, Talent Acquisition Manager, to get to know you, understand your career expectations and answer your questions
a 60-min video-call with our Head of CEE Marketplace, Roman Miroshnichenko to deep dive into your experience executing marketing strategies and delivering campaigns
a fully remote exercise to evaluate your technical skills, including a 60-min video-call with key stakeholders to present your work;
a 30-min video-call with our COO, Adrien Tahon, for a final validation

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.