We are looking for an ambitious leader and driven Influencer Senior Manager to join our Influencer Team in London. This is a critical global leadership role within the Performance Marketing tribe, responsible for owning the strategic direction of our influencer project and managing a growing team of direct reports in multiple regions.

The influencer project at Wise has matured into a powerful, sustainable marketing channel and we are now looking for a Senior Manager to take it to the next level. You will be responsible for accelerating growth by standardising our operations, managing a team of 4+ regional deal owners and overseeing major global campaigns. This role balances high-level strategic ownership with hands-on execution in key growth markets.

You will lead the cross-functional integration of influencers across the Marketing tribe, streamlining workflows between brand campaigns, social media and paid performance. By acting as the central point of expertise, you will ensure influencers are leveraged effectively as a multi-purpose asset to drive global growth and brand consistency.

Responsibilities

Team & People Leadership:

Own the performance, coaching, and development of 4+ influencer roles, setting clear goals aligned with regional growth targets
Define and standardise operating processes to ensure consistency and speed across all regions
Act as the primary decision-maker for allocating team resources and budget across various global markets

Global Strategy & Ownership:

Own and implement the global strategy to double down on high-potential influencer projects and campaigns. Ensure whilst doing this that we have strong regional alignment and execution
Own and develop our internal cross-function ways of working, ensuring influencer work is seamlessly integrated into marketing campaigns with clear measures of success
Maintain a holistic overview of all influencer activity and report to senior leads on global progress with regional specific insights
Design and implement global fee, tiering and attribution frameworks to standardise negotiations and measurement
Own and report on all core project KPIs including new customers, volume and reach metrics
Lead global project forecasts with regional input to ensure sustainable growth

Program Operations & Compliance:

Work with internal teams to build a best-in-class influencer program, from referral operations and brand to finance and analytics
Work closely with external platforms and tools to do the same
Own and enforce global regulatory compliance and procurement protocols for all influencer activities

Regional Execution:

Directly manage one major growth market, implementing new deals and defining local growth strategies to maintain a deep understanding of the scaling process

Qualifications

Extensive experience in influencer marketing with a focus on building and scaling programs to drive incremental customer growth
Experience managing and mentoring a team, with a focus on coaching high-performing individuals
Ability to design global frameworks for negotiation, segmentation and measurement
Strong analytical skills with the ability to own complex budgets, forecasts and performance KPIs
Extensive experience working with internal brand, social, operations, and finance teams to build efficient, integrated program structures
Ability to influence and collaborate cross-functionally with senior regional leads and other marketing teams
Experience managing external stakeholders such as agencies, tools and platforms to optimise and scale program delivery

Nice-to-have

Experience managing influencers or ambassadors within the FinTech industry
Affiliate marketing experience
Fluency in multiple languages

Additional Information

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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