The Team: Grow Squad

You will join the Grow Squad, the cross-functional team responsible for the "Holding" and "Wealth" pillars of our mission. Our goal is to empower Wise customers to live the life they want by making their money work as hard as it can.

We are redefining what a "current account" or "savings account" means for an international life. Through our Assets product, we enable customers to move their money out of 0% interest holding accounts and into government-backed Interest assets or global Stocks, all while retaining instant access to spend and send their funds globally. We have successfully launched Assets in the UK, EEA, Singapore, Australia, and Brazil, managing billions in customer funds. Now, we need to scale this impact to millions more users.

The Role

We are looking for a Product Marketing Manager to be the strategic commercial voice of the Assets product.

This is not a downstream "marketing communications" role. You will sit directly within the Product team, working side-by-side with Product Managers, Designers, Analysts, and Engineers. You will own the go-to-market strategy, product positioning, and lifecycle adoption for our investment products globally.

Your challenge is to explain complex financial mechanics (Money Market Funds, Equity Indices, Yields) in a way that is simple, transparent, and radically fair. You will bridge the gap between "regulatory compliance" and "customer delight," ensuring that users understand how to grow their wealth with Wise safely.

What You Will Be Doing

1. The Strategy & Positioning (The "Why"):

Shape the narrative: You will define the global positioning for Wise Interest and Stocks. You will translate wealth-tech concepts (APY, Yield, Fund Performance, Risk) into clear, human value propositions that resonate with diverse customer segments — from freelancers in Brazil to expats in Singapore.

Market and competitor intelligence: You will be the expert on the landscape — not just other fintechs, but also traditional banks. You will help the team map user needs and anxieties regarding "savings" and "investments" to inform the product roadmap, ensuring we are building solutions that solve real problems, not just features.

2. The Launch & Go-to-Market (The "How"):

Global expansion: Lead the GTM strategy for launching Assets in new markets (e.g., expanding our footprint in APAC or the Americas) and deploying new asset classes. You will coordinate cross-functional teams (Legal, Compliance, PR, Paid Media, CRM) to execute flawless, compliant launches.

On-going campaigns: Once we’re live in a market, the job is far from over. You’ll continuously think about how we can get more customers to try Assets, how to tweak the messaging to make it more locally compelling, and what the right channels to reach potential customers are. You’ll root these decisions in data, and work closely with both the product and marketing teams to execute high-value campaigns.

Sales and support enablement: Ensure our Customer Support (CS) and Sales teams understand the product inside-out. You will equip them with the pitch decks, FAQs, and "battle cards" needed to support customers and answer complex questions about risk and returns.

A bit about you

Product Marketing Native: You have 4+ years of experience in Product Marketing, preferably within FinTech, WealthTech, or a high-growth B2C platform. You understand the difference between "selling" a product and "positioning" a product for market fit.

Financial Literacy: You are comfortable with concepts like Assets Under Management (AUM), APY, Yield, Liquidity, and Capital at Risk. You can explain the difference between a Savings Account and a Money Market Fund to a layperson without jargon.

Regulatory Comfort: You view compliance not as a blocker, but as a design constraint to master. You have experience working in regulated industries and crafting copy that is both compliant and compelling.

Data-Driven Storyteller: You don't just write copy; you validate it. You are comfortable using data (SQL, Looker, Mixpanel familiarity is a plus) to measure the impact of your messaging and iterate based on conversion funnels.

Global Mindset: You understand that "wealth" and "savings" mean different things in different cultures. You are experienced in localizing value propositions for varying markets and regulatory environments.

What we’re looking for (The interview focus)

To help you prepare, here is what we will be assessing during the interview process:

Demo of Your Metrics Framework: Be prepared to share a framework you’ve used to measure PMM impact. We want to see how you link "soft" marketing activities (e.g., positioning, messaging) to "hard" business results (e.g., Adoption Rate, CAC, LTV, AUM). Show us how you used data to drive a decision.

The "Misaligned Insight" Story: Tell us about a time your understanding of the user was wrong. How did you validate it? How did you pivot the messaging or product? We value intellectual honesty and the ability to learn from failure.

Product adoption funnel: Demonstrate your expertise in understanding and mapping a complex user funnel — from the trigger (financial anxiety/need) to the resolution (product adoption). Show us how you identified friction points and smoothed them out with content or product changes.

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.

Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.