This position supports North Carolina, South Carolina, Georgia, and Florida. Candidates do not have to reside within these states, but they must live within a reasonable commuting distance to the region. The role may be hired at either Grade 18 or Grade 19, with the final grade determined by the candidate’s experience.

The Regional Marketing Manager (RMM) reports to the Associate Director, Psychiatry Marketing External Engagement and RMM Team Lead. The RMM is responsible for strategically engaging with key experts (EEs) in the Psychiatry space, building relationships and gathering insights to inform business decisions and improve patient care. This role is structured for those seeking to expand their marketing experience through meaningful, hands-on impact, as part of a high-performing marketing team. The RMM is also responsible for pulling through the national marketing strategy at the regional level, supporting key programs like peer-to-peer education, and partners closely with their regions to drive business results. The RMM team is a key part of the HCP Marketing Team, and this role is ideal for individuals who have demonstrated situational leadership, developed strong communication skills, and who show potential to work effectively across all levels of cross-functional teams, especially with sales and marketing leadership.

The RMM role is a great opportunity to further develop a broad range of marketing capabilities, as well as strategic thinking, accountability, communication and presentation skills, organization, project management, and the Team Psych Ways of Working. Individual team members should be expected to flex and pivot as business needs evolve, contributing beyond regional responsibilities when appropriate.

Key Job Responsibilities

Develop, implement, and maintain accountability for interactions and feedback with key EEs. Must be able to interact effectively with national and regional EEs and be able to confidently represent AbbVie’s interests while searching for solutions that ultimately improve patient care. Must identify emerging EEs, both physicians and mid-levels, to expand the AbbVie footprint in the Psychiatry space.
Responsible for engagement with EEs and attendance at the key medical congresses. Supports identification and coordination of Commercial leadership engagements at key conferences.
Provides in-depth insights based on assimilation of key stakeholder feedback, leveraging diversity of experience as a strategic advantage to strengthen insights generation, collaboration, and problem solving.
Responsible for specific geographical areas of the country, understanding market drivers, competitive landscape, and provider dynamics. Translate local area business needs into local strategies while aligning them to the national marketing plan. Supports the field with resource maximization, local congress identification and innovative regional speaker programs. Partners closely with salesforce leadership to identify and communicate opportunities and presents business plans to sales leadership 2x/year.
Continually evaluate and apply knowledge of the effectiveness and efficiency of key tactics. Effectively manage projects to deliver high-quality work in a timely fashion. Ensure that regulatory and compliance guidelines are followed.
May be responsible for leading key team workstreams and working with multiple cross-functional partners to ensure successful execution, i.e. team compliance lead, ad board support, insight dissemination to the IBT, national congress lead support, speaker budget lead etc.
Maintains understanding of disease and competitive marketplace.
Operates in compliance with all AbbVie internal policies (ethics, environmental health and safety, financial, human resources, and general business policies) and applicable external regulatory requirements.
While residence in the geography is encouraged, the candidate is not required to live within the regions that are covered. Proximity to an airport is helpful.

Qualifications

At least 5 years of pharmaceutical experience is required (either sales and/or marketing)
Strong business acumen and proficient use of business tools; possesses strategic and critical thinking capabilities.
Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior leadership
Proven project management skills and prioritization among competing business needs
Is a self-starter, intellectually curious, and can change course rapidly where required
Identifies problems proactively and conceptualize solutions using creativity and innovation
Is open to suggestions and experimentation for improvement, embraces ideas from others, encourages innovation but is grounded in reality
Operates effectively in a matrixed environment
Knowledge of applicable regulations and standards affecting pharmaceutical products
Willingness to travel up to 25%, attending national and regional conferences, sales and marketing meetings and field visits
A potential pharmaceutical leader who is excellence focused, optimistic, open and authentic
Valid driver’s license: Ability to pass a pre-employment drug screening test and meet safe driving requirements. Driving a personal auto or company car or truck, or a powered piece of material handling equipment

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

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