Company Description

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money. As part of our team, you will be helping us create an entirely new network for the world’s money. For everyone, everywhere.

Job Description

We’re looking for a PR professional with in-house experience and a genuine passion for high-impact storytelling and hands-on execution. If you like a role that gives you real ownership and the chance to build something from the ground up, we’d like to hear from you.

In this individual contributor role, and as the first member of our comms team in Wise’s newly established and rapidly growing Hyderabad hub, you’ll own and drive communications for Wise in India with support and guidance from the APAC PR team.

What you’ll do:

Develop and execute comprehensive communications plans: Build and implement integrated PR strategies that elevate the Wise story across fintech, business, and consumer media. Think speaking to the Indian diaspora sending money home, growing businesses with international ambitions, and policymakers focused on financial inclusion.
Drive high-quality execution: Own everything from press release drafting to media relationship building, event coordination, and crisis response, ensuring consistent excellence across all communications activities.
Build the function up: Establish processes, media databases, and workflows as the founding communications person in India, creating systems that will support our growth.
Cultivate strategic media relationships: Build and maintain relationships with India’s top-tier financial and business media as well as local Hyderabad media.
Generate consistent media coverage: Secure regular earned media placements for product launches, partnership announcements, and thought leadership that position Wise as a leading voice in cross-border payments.
Plan and execute integrated campaigns: Develop culturally relevant campaigns that resonate with Indian audiences and build brand awareness in the market.
Handle crisis and issues management: Lead rapid response communications during sensitive situations, coordinating with global teams as needed.
Manage our PR agency on the ground: Brief, direct, and optimise our PR agency to maximise the impact of their work in support of your strategy.
Drive performance measurement: Track and report on PR activities with clear metrics that demonstrate impact and inform future planning.

What you’ll bring:

Proven in-house PR experience: You’ve spent your career in public relations, with meaningful in-house experience. You’ve developed and driven high-quality work with increasing ownership over time. Bonus points for fintech, banking, or payments experience.
Deep India market expertise: You understand India’s complex media ecosystem, regulatory environment, and cultural nuances, with established relationships across business media. You can navigate everything from tier-1 national publications to regional press coverage.
Hands-on and executional: You’re comfortable being the sole communications person on the ground, managing everything from strategy development to hands-on execution. You know when to seek guidance from leadership and when to make decisions independently.
Strong writing and media relations skills: Crafting press releases, pitches, campaign briefs, and thought leadership pieces is second nature to you. You have a proven ability to generate consistent media coverage and maintain strong journalist relationships.
Cross-cultural collaboration: You excel at working across time zones with global teams while adapting messaging for local Indian audiences. You’re comfortable receiving strategic direction from APAC leadership while being trusted to execute independently in the market. Fluency in English is essential; additional Indian languages are beneficial.
Crisis management experience: You can handle sensitive communications situations with composure, with experience managing issues in regulated or complex environments.
Mission-driven growth mindset: You’re looking for an opportunity to step up, take on more ownership, and grow into a more senior communications role over time. You’re excited about building something from scratch with support and guidance from experienced leaders.

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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