ABOUT TIDE

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide facts

Tide is available for UK, Indian, German and French SMEs
Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly
Over $300 million raised in funding
Over 2,800 Tideans globally
Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

ABOUT THE TEAM At Tide, our team culture is built on a growth mindset and inquisitive freedom. We act as data advocates, driving tangible value through product-specific insights to help our business teams identify opportunities for growth and improve existing products in our mission to become a truly data-driven company.

ABOUT THE ROLE: As a Senior Product Analyst, you will:

Influence our marketing strategies especially in the Subscription business driven by powerful insights
Present insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result
Partner with Product teams to build KPIs for new product launches and monitor performance of existing products
Using your SQL/Python expertise to interrogate our data to solve key business problems
Proactively bringing new ideas to the table relating to business questions, analytics approaches, datasets and ways of working.
Ability to deal with ambiguity & form ambiguous questions into defined solutions to improve the business area
Democratising insights by helping stakeholders with the self serve dashboards
Assessing opportunities, understanding behaviour, testing hypotheses with data analysis
Communicate segmentation analysis, relevant trends and campaign performances (including SLA’s & KPI’s) to internal as well as external stakeholders and across the business
Forecasting through Uncertainty/Sensitivity testing and scenario planning to create data-driven performance from historic and current data
Presenting data in a clear and easy to comprehend manner, using visualisation tools(Looker).

WHAT WE ARE LOOKING FOR: Tide is seeking a Senior Product Analyst to lead our data-driven efforts. The ideal candidate will have:

Strong ownership mindset and an eagerness to see the impact of your work

YOU WILL BE A GREAT FIT IF

Comfortable in leading and solving vague and ambiguous problems independently
Good communication skills and the ability to explain basic statistical concepts to business users
You are someone who always looks for new opportunities of creating impact for the business, you don’t wait for things to be told to you
Experience in taking a business question or problem and turning it into an insight brief
Good SQL/Python Proficiency
A track record of delivering insight and actionable recommendations in an analytical role
Ability to effectively form relationships with the business in order to help with the adoption of data driven decision making
Experience capturing stakeholder requirements across various levels of seniority and functions and building appropriate analytical solutions
You’re a self-starter - you take initiative in spotting opportunities and finding ways to solve challenges with data
Ability to deal with ambiguity and competing objectives in a fast paced environment
You have a solid grounding in statistics and experimentation methodologies.

WHAT YOU’LL GET IN RETURN: Our location-specific employee benefits are designed to cater to the unique needs of Tideans:

Competitive Compensation - competitive salary and share options
Time Off – Generous annual leave on top of bank holidays.
Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
Health Insurance – Private family insurance with additional OPD coverage and top-up options.
Life & Accident Cover – Comprehensive accidental and life insurance protection.
Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
Volunteering & Development Days – Paid days annually for volunteering or personal growth.
Learning & Development – Annual budget for books, courses, coaching, and more.
WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
Home Office Setup – Contribution towards setting up your home office
Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
Snacks & Meals – Office perks with snacks, coffee, tea, and lunch (location dependent).

TIDEAN WAYS OF WORKING:

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

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TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

Disclaimer It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:

Tide does not charge any fees at any stage of the recruitment process.
All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
Communication from Tide will only come from an official @tide.co email address.
Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.

Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.